Data Management in Small and Medium Enterprises

What is the new reality that the digital era brings to the development, sustainability and profitability of SMEs? Structural features of modern reality certainly include Artificial Intelligence (AI), Machine Learning, Industry 4.0, advanced analytics, Internet of Things (IoT) and intelligent process automation. At the heart of all this is the effective management of data, which translates into validity, accuracy, security, efficiency and reliability in the operation of modern businesses.

SMEs can now collect, analyse and visualise data to gain valuable insights into their activities. In addition, the decision-making process is now based exclusively on “smart” tools for managing their data: New data ingestion, classification, sharing, archiving, disposal and security.

In all these operations, adopting the right data management strategy and integrating the right data management tools is a one-way street. How ready are SMEs to identify market opportunities at national and local level? To what extent are company managements aware of the usefulness of these management systems? Also, how trained are business staff in the use of these data management tools? In which areas of an SME can the introduction of data management technologies make a decisive contribution to the efficiency and effectiveness of the business?

The open event will provide answers to all the above important questions and issues related to data management in SMEs. In the context of the World SME Day, we invite you all to participate, learn about developments and network.

The event is addressed to:

• Small and medium-sized enterprises
• Business administrations
• Academics and researchers
• Information technology and data management system design companies
• Startupers, young professionals and innovators
• Data Management experts
• Students