Young Students, Big Ideas: Exploring Marketing and Advertising

In the new interactive workshop, specially designed for children from 9 to 12 years old, we learn the secrets of advertising and product promotion. Through fun activities and creative participation, children will learn to design logos, slogans and posters for their product, while understanding the importance of a product image and its connection to consumer behaviour.

Through examples, discussions and practical exercises, children will explore concepts such as:

Creating an attractive advertisement.
How to create a product identity (branding).
Designing a communication strategy to reach the audience.
The workshop focuses on the importance of promotion in marketing and how it influences our choices as consumers. At the end, young participants will present their ideas, learning how to communicate a product in an effective and creative way.

The children will gain presentation skills while building their confidence as creatives and conscious consumers.

The instructor of the programme is Stavros Grammatopoulos, an Air Force officer, a graduate of the Business Administration Department of the National Academy of Sciences, with studies in Communication and Career Guidance Counselling and author of the children’s book “The Notes of Love” (Michalis Sideris Publications).