On Friday, October 25, 2024, in Istanbul, JOIST Innovation Park and the Istanbul Union of Chambers of Tradesmen and Artisans (ISTESOB) signed a memorandum of cooperation, launching a significant partnership in the digital transformation of small and medium-sized enterprises (SMEs). This collaboration comes at a critical time when international cooperation and digital modernization are essential for growth and competitiveness.
Goals of the Digital Transformation Partnership
The memorandum, signed by JOIST’s Founder and CEO, Professor Tasos Vassiliadis, and ISTESOB’s President, Mr. Faik Yilmaz, focuses on providing technical assistance to enhance the competitiveness of Istanbul’s SMEs through digital transformation. Leveraging JOIST’s specialized tools, this partnership aims to connect Greek and Turkish businesses and share technological expertise across borders.
Actions and Programs to Support SMEs
The partnership outlines several initiatives, including:
- Utilizing EU-funded programmes and resources from other international organizations
- Joint research activities and technical training for business staff and executives
- Exchange of best practices between Greek and Turkish SMEs
- Organizing study visits, seminars, and events to transfer technical know-how to ISTESOB
ISTESOB: Supporting Tradition and Development
Founded in 1951, ISTESOB includes 148 professional chambers across Istanbul, representing around 2 million workers in sectors such as food, transportation, textiles, and metalwork. As one of Turkey’s most influential organizations, ISTESOB provides commercial and technical support, preserving the skills and cultural heritage of Turkish artisans while helping them remain competitive in a modern economy.
Merging Innovation with Tradition
This collaboration merges JOIST’s modern approach to innovation with ISTESOB’s rich tradition, offering new growth opportunities for businesses in Greece and Turkey. Through the exchange of knowledge and best practices, both organizations will boost the competitiveness of businesses, preparing them for the international market. This partnership will lay a strong foundation for creating resilient, sustainable businesses and deepening the economic ties between the two countries.
We look forward to seeing the opportunities this collaboration will unlock for innovative businesses in both countries. Interested in becoming part of this dynamic community? Reach out to JOIST Innovation Park today to discover how we can support your business growth through the power of innovation and international collaboration.