Doing Business in a Changing World: How Geopolitical Risks Are Reshaping European Markets & Business Strategy

Geopolitical developments have become one of the defining forces shaping today’s global business environment. Beyond their impact on international relations, they increasingly influence investment decisions, supply chain resilience, access to international markets, regulatory frameworks and, ultimately, the long-term competitiveness of businesses.

In an increasingly complex and rapidly evolving global landscape, organisations are required to make strategic decisions amid heightened uncertainty, where political, economic and technological developments are becoming increasingly interconnected. From geopolitical shifts reshaping the global economy and international trade to Europe’s pursuit of technological sovereignty, trade tensions, energy security and emerging regulatory frameworks, the business environment is undergoing unprecedented transformation.

This online discussion aims to provide participants with a comprehensive understanding of how geopolitical developments are reshaping European markets, the business landscape and the technology ecosystem. At the same time, it will explore practical approaches and strategic responses that enable organisations to strengthen resilience, enhance competitiveness and create sustainable long-term value.

The first part of the discussion will focus on the evolving geopolitical landscape from an international affairs perspective. International affairs analysts and geopolitical experts will examine the key geopolitical trends expected to shape the global economy in the years ahead, highlighting their implications for Europe, international markets and the broader business environment.

Building on this strategic context, the discussion will shift to the business perspective through the insights of an industry representative, who will explore how geopolitical developments influence business strategy, investment decisions, innovation, supply chains and digital transformation. Drawing on real-world experience and practical examples, the discussion will demonstrate how organisations are managing geopolitical risk, adapting to an evolving global landscape and identifying new opportunities for sustainable growth.

The discussion will be conducted in English, aiming to engage an international audience of business representatives, researchers and organisations from across the European innovation ecosystem.

Target Audience

• Businesses and organisations operating in or expanding into international markets.
• Members of the European and international innovation and technology ecosystem.
• Researchers, analysts and organisations active in the fields of international relations, economics, technology and innovation.
• Business associations, chambers of commerce, clusters and organisations supporting entrepreneurship and business development.
• Policymakers, development organisations and representatives of European institutions.
• Members of the startup and scale-up ecosystem with an interest in international markets and business growth.
• Professionals working in technology, innovation, digital transformation and risk management.